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A MARKETING 
BOOST FOR 
EARLY-STAGE 
STARTUPS
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THAT WAS BRAND CAMP 2023
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MAY 23-25, BERLIN
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Brand POtential

Young Startups often underestimate the potential of branding or can only allocate minimal resources to the topic. With the Startup Brand Camp 2023 we want to inaugurate a platform that helps early-stage startups to build a foundation for their brand quickly and early on.

In times when almost every innovation lead is quickly made up and all market participants are dependent on the same advertising networks, differentiation at the product or marketing level is becoming increasingly difficult to discern. In such an environment, the power of branding is gaining even more importance.

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EVENT 
DETAILS

The Startup Brand Camp is a three-day invitation-only event consisting of masterclasses and workshops hosted by experts from Jung von Matt, WallDecaux, Appinio, Google and Project A. Each day is focused around one key topic which startups will learn the basics and apply them to their business, building the foundation for their future brand marketing.

WHO CAN 
PARTICIPATE?

Since the Startup Brand Camp is dedicated to early-stage startups, we only accept applications from startups younger than four years and below Series B stage. Bootstrapped companies are encouraged to apply as well. From all applications, five founding teams will be invited to the event. At the end of day three, each team will present their outputs in front of our expert jury, and the winning team will receive an extensive prize package.

  • Application deadline: April 14, 2023

  • Invitation deadline: April 24, 2023

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EVENT PROGRAM

DAY 1 – Target Groups

The first day will focus on target groups and provide insights and best practices for generating consumer insights in market research and depicting audiences with personas.

DAY 2 – Brand Strategy

On the second day, we will cover the topic of brand strategy – from competitor analysis to positioning and storytelling to best practices for the go-to-market of startup brands.

DAY 3 – Communication

On the third day, everything will revolve around communication, bringing a brand to life. Topics covered will be brand management, paid media channels and customer journeys.

SPECIAL PRIzE

At the end of day three, we will close the event with presentations of the work in front of our expert jury. The jury award winner will receive an extensive prize package compiled by our partners.

Out-of-Home Space

Free digital out-of-home campaign from WallDecaux with media placements in major German cities during autumn 2023.

DESIGN PACKAGE

Free creative concept and design by Jung von Matt START for the digital out-of-home campaign.

MARKET RESEARCH

Free credit for the Appinio platform for individual market research, for instance, for a concept test of the digital out-of-home campaign.

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EXPERTS ONSITE

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Paul-Christian
Brenndörfer

Strategic Lead
JvM START

simon knittel

Simon
Knittel

Creative Lead
JvM START

louisa pinke

Louisa
Pinke

Sales Managerin
WallDecaux

dirk fischer

Dirk
Fischer

Head of Motion Design
WallDecaux

louise leitsch

Louise
Leitsch

Director Research
Appinio

jan michel vette

Jan Michel
Vette

Senior Industry Mgr.
Google for Startups

dr. simon walter

Dr. Simon
Walter

Chief Brand Officer
Project A Ventures

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